In this day of cheap logos from India or the logo someone made in Microsoft Word, the meaning a purpose behind a logo is often forgotten. Granted, many people don’t really know the real purpose of a logo to begin with but that doesn’t stop anyone from coming up with their own meanings.
When I ask a customer for the meanings behind the logo, to determine how branding is reinforced by the website, I often receive responses like;
- These were the bosses favorite colors
- We found this clip art on the web somewhere
- We liked the font
- I don’t know. This is what the designer made.
- and many more that have to do with personal meanings to the person in charge.
These are not necessarily bad by themselves, although usually they are because they are substitutes for creating a logo and branding the correct way, and the substitutes are used to avoid spending the time and/or money.
The purpose of this is not to tell you how, or how not to design a logo but rather to help you understand what really goes into the proper construction of a branding and logo. This video talks about how the Obama campaign utilized the power of design to help secure the seat of the President of the United States of America.
Note: The purpose of this video is not to either discredit or praise Obama, his time in office or his politics, but is intended just to show what goes into the logo and branding of his campaign, and why it’s important for you to think about for your own business.